Note on Art

Note on Art

A note from LeRoy Neiman on his relationship with Wheaties.

This note from LeRoy Neiman touches on his personal relationship with, and the cultural relevance of, Wheaties cereal boxes. Neiman did illustrations for a number boxes, including ones featuring Roger Staubach and Walter Payton. More context for this commercial relationship can be found here.

LeRoy Neiman

LeRoy Neiman Foundation

LeRoy Neiman Foundation

c. 1990-2011

LeRoy Neiman

Property of the LeRoy Neiman Foundation; please consult the organization's archivist for further details.

Notes, LN_Notes_1872_01,LN_Notes_1872_02, LN_Notes_1673_01,LN_Notes_1673_02, LN_Notes_1677, LN_Notes_1658, LN_Notes_1674, LN_Notes_1667, LN_Notes_1655, LN_Notes_2250, LN_Notes_1995, LN_Notes_923_01,LN_Notes_923_02, LN_Notes_919_01,LN_Notes_919_02, LN_Notes_1702,LN_Notes_1703, LN_Notes_2436_01, LN_Notes_2436_02, LN_Notes_1903_01, LN_Notes_1903_02

Image/jpeg

English

Document

LN_Notes_1871_01; LN_Notes_1871_02

New York (N.Y.) New York

(1) Wheaties were introduced (in Mpls) in 1923 and have been known to me my entire life so when General Mills called in 1994 that they wanted to use my art me are on Wheaties responded positively.
The concept was to do 6 superstar football players one on each package with a print to go (of all) with (of all the image offered by a coupon on the back of) each sale (BOX) purchased. /

(4) Kurt Vonnegut in 1973 wrote (a novel) called Breakfast of Champions (1) There were touchstones galore. (2) Jack Armstrong the all American boy on radio in the 20s (I fondly remember) (5) The orange box is still the same color today (3) Not to mention the hundreds of breakfasts oat mother’s kitchen table before school
(6) all my images were done on that same orange field

Felt-tipped pen and pencil on paper.